{"status":"Success","data":[{"Alldata":{"all":{"ID":218,"post_author":"1","post_date":"2021-06-29 10:33:57","post_date_gmt":"2021-06-29 10:33:57","post_content":"

The global proliferation of smartphones across various demographics has created new marketing and revenue earning opportunities for businesses. And the e-commerce industry is no exception to the trend. This is because besides consuming more and more content from their handheld devices, people are also using them to make shopping a more convenient and personalised experience.<\/p>\r\n\r\n

What\u2019s more, the trend of online shopping has picked up in the COVID impacted\u00a0 world as buyers now prefer to stay safe at homes and complete most of their shopping virtually. This is therefore the right time for e-commerce brands to optimize their digital marketing platform and make it easier for customers to connect with them. And that\u2019s where e-commerce mobile apps help.<\/p>\r\n\r\n

If you are an e-commerce business owner and want to increase the number of daily sales, here are some reasons to go beyond the website and adopt the tool that will help you reach and exceed your goals:<\/p>\r\n\r\n1- Brand Visibility<\/strong>\r\n\r\n

Mobile apps forge stronger connections between businesses and their customers. They are powerful tools to build a brand\u2019s reputation and advertise its offerings to catch the attention of prospective buyers.<\/p>\r\n\r\n

If a customer installs your mobile app on her phone\/tablet, it implies that every time she unlocks the device, your logo will show up on the screen. This is therefore an effective way to boost your brand\u2019s visibility, broaden your customer base and enable more people to interact with your brand.<\/p>\r\n\r\n2- Better customer experience<\/strong>\r\n\r\n

Buyers today expect consistent and multi-device experience from brands. This should give you a compelling reason to go beyond the \u2018desktop only\u2019 version of your online store.<\/p>\r\n\r\n

Also, because more browsing happens on personal mobile phones today, you can gather more insights about buyers\u2019 product preferences and at what times of a day they make purchase decisions, through your e-commerce app. Besides, evolving technologies - such as artificial intelligence (AI), machine learning and IoT - integrated into mobile apps help to understand consumers better.<\/p>\r\n\r\n3- In depth analytics<\/strong>\r\n\r\n

It is easier to gather and track data through a mobile app. By leveraging special functionalities of an app including built-in analytics, you can monitor user behaviour \u2013 these may include reactions to particular content, features and widgets, session length, feedback and audience demographics.<\/p>\r\n\r\n

Such data analytics enable you to make consistent improvements and updates on content. They can also be used to strategise marketing campaigns and share more relevant posts on social media.<\/p>\r\n\r\n4- Lower response time<\/strong>\r\n\r\n

A major concern for people who frequently buy online is the performance of the website or app they use. The time a mobile app needs to complete an action is much less than a website\u2019s response for the same \u2013 this is because when mobile apps are downloaded, they store some of their data partially on the device.<\/p>\r\n\r\n

Even if an app connects to your server just like your website does, data transfer between a server and a mobile app is significantly less than between a server and a browser. As a result, data retrieval through an app is much quicker.<\/p>\r\n\r\n

What\u2019s more, your customers can set their default preferences in the app on their device. This in turn allows the app to load only the content that they prefer. As an example, if a customer saves herfood preferences in a food delivery online app as \u2018vegetarian\u2019, the app will show her only vegetarian menu items by default. This builds a personalised experience and helps the user to shop faster.<\/p>\r\n\r\n5- Improved efficiency and higher revenues<\/strong>\r\n\r\n

Even though getting a mobile app developed for your e-commerce business sounds like an additional expense, the returns from this investment make it worthwhile.<\/p>\r\n\r\n

Because mobile apps, with their smart functions, can fulfil a regular online buyer\u2019s needs quickly and more effectively, they help to bring more sales and revenue.<\/p>\r\n\r\n

It is also simple to add more features in an app to increase the number of successful checkouts. One of these is \u2018Push Notifications\u2019 that help your brand to deliver tailored information \u2013 such as new discounts, coupons and things back in stock - to customers instantly and motivate them to place an order. Promoting loyalty programmes is also easier with apps.<\/p>\r\n\r\n

With increasing competition in the e-commerce industry, it feels challenging to win the attention of customers, and owners of online stores must not miss any opportunity that helps them to gain a bigger market share. A custom ecommerce brings that support.<\/p>\r\n\r\n

Do not hesitate to contact me to know more about the customisation of a mobile app for your specific needs.<\/p>","post_title":"Key Benefits of Building a Mobile App for E-Commerce Business","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"key-benefits-of-building-a-mobile-app-for-e-commerce-business","to_ping":"","pinged":"","post_modified":"2021-10-14 07:10:50","post_modified_gmt":"2021-10-14 07:10:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.anujdagar.com\/?p=218","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},"image":"https:\/\/anujdagar.com\/wp-content\/uploads\/2021\/06\/ecomm-mobile.jpg"}},{"Alldata":{"all":{"ID":192,"post_author":"1","post_date":"2021-06-11 08:05:03","post_date_gmt":"2021-06-11 08:05:03","post_content":"

Since the outbreak of corona virus pandemic in 2020, businesses, large and small, have realized the significance of staying virtually connected to their customers. And an official website is the most critical asset that helps them serve buyers in a digital environment.


However, the biggest challenge of maintaining a business web portal is keeping it visible and engaging for target audience. If your portal does not rank on the front page of Google search results displayed against related keywords, it does not exist for your customers. <\/p>\r\n

This is why it is essential to work on search engine optimization (SEO) and apply the right techniques to keep improving your website\u2019s rank in search results. As a digital marketing professional, here are some best practices that I suggest: <\/p>\r\n

1- Bring Your Content in Line with Search Intent<\/strong><\/p>\r\nComprehending and delivering on search intention is Google\u2019s key priority. Webpages that are displayed on its first page are the ones that have passed its litmus test on search objective.\r\n\r\nAs an example, if someone uses the search phrase \u201chow to make chocolate cake\u201d, the top results will be blog posts and videos showing chocolate cake recipes, and not bakeries or ecommerce portals selling chocolate cakes.\r\n\r\nGoogle knows that people who are searching with such phrases aim to bake a product and not buy one.\r\n\r\nConversely, top search results for a search on \u201cbuy chocolate cake\u201d will display sellers\u2019 pages because here, Google has understood that the user looks forward to buying something. It will not include recipes in top results. \r\n\r\nIt is therefore essential to know the purpose behind particular search terms and develop your content accordingly. \r\n\r\n

2- Build a Convincing Title Tag and Meta Description<\/strong><\/p>\r\n\r\nTitle tags are clickable captions that show up in search results and play a key role in success of SEO efforts. They are the primary sources of information prompting users to decide which result to click on. It is therefore necessary to create high-quality titles on your web pages.\r\n\r\nGoogle normally displays the first 50-60 characters of a title. It can show the complete title to your page if you can manage to keep the title tag in less than 60 characters.\r\n\r\nThe best strategies to build effective title tags are:\r\n